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Why Use High Street Agents

Wednesday, 11 July 2018

Why Use High Street agents?

Our Why use high street agents feature offers property sellers some tips to help them plan their marketing strategy.

Richard Tucker, Managing Director of Relocation Agent Network, says:

“If you’re considering selling your property, it’s important to think carefully about your expectations of the agent handling your sale. After all, you are going to be opening up your home to them and prospective buyers. I strongly recommend that sellers pay close attention to the quality of the agent’s service, advice and trust, as well as commission rate.

“With more than 600 offices across England, Scotland and Wales, the Cartus Relocation Agent Network brings together the know-how agents handpicked for their experience and performance can bring. The world’s leading provider of relocation services, Cartus, has recognised the value of the Relocation Agent Network. Why not talk to your local agent to discuss your requirements?”

 Marketing strategy

This will cost you nothing, and you will benefit from a face-to-face consultation with a trusted expert who can guide you through the whole planning process.

Things to consider:

  • How to price your property
  • Expected time to find a buyer
  • Commission structure
  • Where the property will be promoted
  • Regularity of viewings and whether viewings will be accompanied
  • For Sale board – even in the digital age, this remains a key marketing element
  • Marketing updates from your agent to you – make sure you agree the most convenient time and format of these updates

Traditional agents have evolved hugely, blending technology and good customer service; what can your agent do to give the right balance? It’s worth checking what systems the agent has to allow you, as their customer, to communicate online with them at a time convenient to you. By the same token, you will want to feel that your agent is willing to take personal ownership of the process.

I recommend you discuss sales progression (the agent’s process for ensuring they help manage your sale through to exchange of contacts and completion) with the agent, as sellers often overlook this area and it is where a good agent’s service really comes to the forefront. This may seem far off to you right now, but just as you plan your marketing strategy, you also need to think about what happens next. Who does what? What are your expectations?

Looking even further head, it’s also worth thinking about completion and the process for handing over of keys on the moving day

A good estate agent is a useful one-stop-shop in terms of mortgage and insurance advice as well as conveyancing and survey services, so do ask the agent for recommendations on the associated move services. This will take away some of the headache from what is a stressful time.

Thinking of selling?
We are a selected member of Relocation Agent Network, who has chosen us as your Local Expert, based on our customer service and a variety of other criteria. Not only does this prove our credentials as one of the area’s leading estate agents, but through our Network membership, we are able to offer sellers a completely unique channel of buyer that no other estate agent in this area can provide.

Contact us today to find out more.

Need some advice?  Get in touch